Jordan A. Miles, Founder of Smell N Tell Fragrances
Every great brand starts with a simple truth.
For Jordan A. Miles, that truth was this: loving designer fragrances shouldn’t feel complicated, exclusive, or out of reach.
A Colorado native with a deep appreciation for some of the world’s most iconic scents, Jordan (known to friends and family as Joey) always admired luxury fragrances, but like many people, he found them hard to access consistently. They were expensive, hard to find, or just not realistic for everyday wear.
So instead of wishing things were different, he decided to do something about it
From
Curiosity to
Creation
What began as a personal passion quickly turned into something more. Jordan started experimenting, recreating the vibes of his favorite designer scents, learning the art of fragrance blending, and sharing what he made with friends and family.
The response was immediate.
People didn’t just like the scents, they asked for more. They wanted fragrances that felt familiar yet personal, high-quality but wearable, and priced in a way that actually made sense.
That spark became Smell & Tell Marathon.
What Makes STM Different
At its core, Smell & Tell Marathon is about access.
STM fragrances are inspired by beloved, iconic scents, but they’re designed to be:
- Smooth and everyday wearable
- High quality without the luxury markup
- Available in multiple sizes — from samples to full bottles
- Made for everyone, regardless of budget
This isn’t about gatekeeping scent or chasing trends. It’s about creating feel-good fragrances that fit real life.
Built for Community, Not Just Commerce
Smell & Tell Marathon is a private, family-owned LLC, built with intention and heart. Jordan isn’t interested in fast growth for the sake of it, he’s focused on building something lasting, grounded in community.
From local pop-ups (indoors and outdoors) to online drops, STM has always been about connection. Meeting people, sharing stories, and letting scent be a personal experience, not just a product.
Jordan believes fragrance should feel inviting, not intimidating. And that belief shapes everything STM creates.
The Marathon Is Just Beginning
With the launch of Smell & Tell Marathon Fragrances, Jordan is excited to share what started as a passion project with a wider audience, inviting everyone to find their next signature scent without the pressure or price tag.
This is just the beginning.
Whether you’re discovering STM online or catching a pop-up in your city, one thing stays the same: Great scent should be accessible, feel good, and be worth sharing.
Welcome to Smell & Tell Marathon.
Let’s keep the good scents going.
If you have come across this post and want to give STM Fragrances a try, we guarantee you're going to love it. Use the code: SMELLGOOD for 10% off your first order.
Your friends at STM & Joey!
stmfragrances.com